Wednesday, October 20, 2010

Branded

Do you call it a grocery store or a supermarket?

A basket or a buggy?

I don't really care what you call it, but in case you're wondering I call it the grocery store and I put my stuff in a cart. The reason I'm asking is because this morning from the moment I got out of bed I was blinded by the branding of our grocery store and it kind of grossed me out. My coffee, coffee filters, coffee creamer, bread, lunch snacks, cheese, sandwich bags, etc... So then I started looking around and that stupid trashy Winco "Hytop" label was everywhere and it made me wonder if that stupid logo was kind of like that stupid stores "tramp stamp."

Because if it is, which it obviously is, we are paying them to do their advertising! They have branded me and my entire house and I (6) paid them to do it and that pisses me off because all it does is tell everyone who comes into our home that I'm to cheap and trashy to shop at a better store.

Right off the bat people are going to know that If I invite them over for a pasta dinner they're going to get this...

And not this...



If I offer them a baked good they'll get this...



And not this



So I've decided the only option I have is to remove all the packaging from everything as soon as I get home from the store. Strip the paper labels from the cans take the "creme rolls" out of their little plastic bags, get one of those fancy paper sacks from the high dollar coffee aisle and fill it with my Hytop coffee and start stacking all the toilet paper on top of the tank.

But I need to figure out how to get all my produce out of the bags so it will look like this...



Instead of this



But of course the even bigger question is how to go from this...

To this

Well maybe not that, I don't want to be the star of a Tampax commercial, but you get my drift.

8 comments:

  1. LOVE IT! Great blog post. I feel the same way!

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  2. Yep, I too push a cart around my grocery store!

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  3. Christine DesermeauxOctober 20, 2010 at 2:26 AM

    It is disconcerting to think that we are advertising a product just because we buy it, unless we unwrap it and disguise it. Use store brands, if they are good, and what you want. Who cares? If you are compromising every time you go to the store and buying the store brand, because you have to in order to stay within budget, then that may be a problem. Buy the name brand, if that is really what you want, then have less of something else that is not so important.
    Yes, I figure I should simply give myself exactly what I want, if it feels important. In some cases, I just spoil myself. I have tried store brands and whatever is on sale, but I just don't compromise on certain things any more.

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  4. You are so funny! I too would shop at Whole Foods, or Trader Joe's or even Costco, if we had any of those stores in our pretentious small city but we do have two WalMarts. One on the poor side of town that looks like the typical Walmart and one on the "rich" side of town that is all brick, and has fewer screaming kids and nicer produce.

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  5. Why are you sneaking around taking pictures of my behind while I shop in my fancy heels??

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  6. I have never been to Trader Joes!
    I need to find one and go because I love their two buck chuck :)

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  7. Why are you wearing my dress?
    Where have you been Mama?
    I miss yooooooou!

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  8. What hs this world come to when you realize that even the rich neighbors on the hill are seeing you at the Grocery Outlet store!? SORRY, but everyone loves a bargain! And really, it all just the same food and a different label on most of everything. We pay for the name and the fancy packages!

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